work_with_brandworksltd

We commit. We deliver.
Our mission is to tap areas of growth for your brand with existing retailers; expand their points of distribution with targeted retailers not selling your brand. Result: Consumers will see your brand on-shelf; buy it; will see it on their retailer app and buy it.
Results working with brandworksltd

We run Various Types of category assessments to develop your brand's playbook for success.

Number don't lie. We believe in writing the facts associated with the numers "write your work" is our motto when running category assessments. The result: A story emerges that lead to specific decisions on your brand (+/-).
  • Category Trends
    Consumer demand levels shape category trends. Your brand's case volume measures report its presence in the channels where it competes. Don't under estimate the grip of the pandemic; it still has influence on household consumption trends. These are some of the elements we assess for your brand. Then we establish relevant conclusions for strategy development combined with your AOP imperatives for success. Lets discuss.
    Consumer Pre disposition towards Categories
    Brands that are reguarly advertised to targeted consumer segments drive higher levels of favorable pre-disposition for 1st time trial and repeat purchases. Then there are brands with low levels of advertising to "0" advertising. Now enter Digital-On Line advertising caused by the impact of the pandemic in 2020; a new lane for brands to reach, engage consumers. What position does your brand own in your target's mind? Let's discuss.
    Trade Channel Assessment
    Your brand was developed to meet consumer needs, wants and desires. Not every brand is a channel fit for consumers. Pricing, margin levels dictate the channel where brands can profitably compete and satisfy consumer expectations and fulfill its promise. Pack sizes, every day retail pricing drive channel acceptance. Example: A brand can be a fit for the traditional grocery channel but not a fit for the dollar channel; pricing and profit margins for the brand dictates your business decision. Let's discuss.
  • Distributor/ Distribution network
    The distributor-distribution network consist of many majors: C&S, Kehe, Burris, Wakefern, River Valley Foods, Vistar, KINEXO, Mclane, Porky Products, BOGOPA, Spartan-Nash, DPI, SuperValu, UNFI, EMD. The role of a distributor evolves each year as more of a "strategic partner" with emphasis on managing In-Stock measures, collaborating on "new product" reviews for retailer re-sets, monthly forecasting reports based on retailer velocity measures, serving under-served ethnic consumer segments. Many of the aforementioned distributors have regional warehouse locations. Let's discuss.
    Production & Demand Planning
    Ever since the pandemic created a paradigm shift in the US, fulfilling consumer demand levels are a center piece in a brand's AOP goals, strategy statement. Production teams and Demand Planning teams planning, forecasting raw materials, packaging requirments that successfully meet consumer demand levels is essential in brand growth, profitability and category success. Numbers never lie when summarizing a brand's needs based on velocity results from each retail customer's monthly sales and trend analysis; by each sku. Cross Team planning is key. Let's discuss
    AOP Planning & Execution
    In my 28 years of experience, working with various clients, mid-to-large companies collaborate internally to develop its Annual Operating Plan (AOP). It's equally important for small companies to develop an AOP to maintain a focus on its strengths, weaknesses, competivie threats, profitability. The AOP planning process brings together various depts that have a role in the brand's competitive fight within the categories where it competes. Upon its final draft, Leadership reviews the AOP document with team leaders for buy-in and execution. In short, a brand's AOP is its "playbook" for success. Let's discuss.

The Founder, Leader

Cliff has been dedicated developing, executing sales and marketing strategies over last three dacades; consulting a variety of companies (brands) in the midwest, northeast and southeast regions. He has worked directly with major retailers and distributors servicing retailers in multiple channels. Now, he can share his expertise with you to build your brand and company stronger. There are various tools Cliff will initiate during the on-boarding phase of a partnership: Business Brief, Situaniton Analysis, AOP Performance Measures, KPI Assessment, and Margins vs Cost-to-do Business.

Our Client Work

Need brandworksltd help right away?
Call 917-627-5371/ email: brandworksltd1@gmail.com


Success history

1997-2001 Integrated the brandworksltd UCM paradigm (Urban Consumer Marketing) to targeted channels for McDonald's Monopoly Game equity on a national scale. Result: +2.3MM gamers
1998-2002 Successfully built the UCM paradigm (Urban Consumer Marketing) retail runway for Aleeve (Bayer) to increase its points-of-distribution in Northeast hubs in drug and grocery channels. Result: +8% new users/1st time
2003-2006 Established the 1st UCM tactical plan and tools for the introdcuton of Abreva (Glaxo Smith-Kline) for drug channel retailers; successfully introduced Abreva to urban ethnic distributors (Korean, African American, Hispanic). Result: added 10 UCM distributors
2007-2011 Successfully built the UCM paradigm (Urban Consumer Marketing) retail runway for Maybelline and Garnier (Units of L'OREAL USA) to increase its points-of-distribution in Tr-State DMA (NY, CT, NJ) hubs grocery channel. Result: +280 points-of-distribution
1998-2022 Successfully developed Golden Krust (quick serve restaurant/QSR) brand into a multi-million dollar, national retail brand; multiple channels of distribution (grocery, Walmart, club, dollar, ethnic); multiple pack sizes/skus; several flavors; established a national distributor network. Result: # 1 selling Jamaican Style Patty in US
Current Developed "retail launch playbook" for NormDe, the first Jamaican Home Meals for US grocery channel
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